Isometric Journey Maps

Transforming complex user experiences into clear, visual stories

Isometric journey maps provide a clear, engaging way to visualize complex user experiences by layering key information, such as tasks, steps, touchpoints, and pain points, into a single, easy to understand view. Unlike traditional journey maps, process maps, or service blueprints, which can be difficult for non-designers to interpret, isometric journey maps offer a more accessible format. Their visual detail and flow make them effective support material (or deliverables!) across research, UX, CX, service design, and even strategy. Below are examples of isometric journey maps I’ve created, from initial draft to final versions:

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User Testing Digital Insurance Journeys against the FCA Consumer Duty Act

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Expo Aero (UX) Case Study